In a once-in-a-lifetime opportunity, I got to take part in the rebrand of the most prestigious trophy and event in all of hockey, The Stanley Cup. Fanbrandz initially contracted me to complete the lettering for the words “Stanley Cup” and the numerals which change annually, but eventually this ask turned into developing a full typeface called “Victoria Serif SC” for the NHL to use internally for marketing and promotional materials. This lettering was all inspired by some of the masterfully executed engravings on the cup itself, binding this modern rebrand to the cup’s storied history of over 130 years.