The good people over at Fanbrandz called on me to create some custom lettering for the 2020 Winter Classic logotype. This special match between the Dallas Stars and Nashville Predators was held in Dallas, Texas at the historic Cotten Bowl stadium on January, 1st 2020 where the Stars secured a 4-2 win over the Predators.
The logo was used on everything from patches to pucks to signage to even the center ice graphic itself. Fanbrandz then took this lettering and created a 40 page brand book in tandem with the VP of Creative at NHL, Paul Conway and had the team at Infinite Scale build this out across every touchpoint in and out of the stadium.
“On April 23, 2019, the day tickets went on sale to the general public, the event officially sold out, becoming the second-fastest Winter Classic in history to sell out. The crowd of 85,630 became the second-most attended game in NHL history, behind only the 105,491 attendance set at the 2014 NHL Winter Classic.” - Wikipedia